Z47
May 28, 2026

Building a brand that is used by 20% of India's D2C Market | Chirag Taneja, CEO - GoKwik | Unstarted

Chirag Taneja built GoKwik into 1 in 5 D2C checkouts in India. But the path there was a series of bets that didn't work, jobs that didn't last, and one moment in 2020 where the suitcases for Canada were packed and waiting in his living room.

In Episode 12 of Unstarted, Chirag sits down with Avnish Bajaj to talk about what it actually means to keep tinkering, and when tinkering becomes the thing that holds you back.

They get into:

1. What's really important to start a business: idea, capital, or knowledge?
2. Why choosing the right problem matters more than solving any problem
3. The Canada PR that almost happened (and the suitcases that are still in his house)
4. Probabilistic thinking, and why "generate choices" beats "make decisions"
5. Should you have a co-founder you don't already know?
6. How he thinks about ESOPs, the size of the pie

Unstarted is a Z47 series. For founders, by founders. New episode every Thursday.

For more information, write to us: namaste@Z47.com.
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May 28, 2026

Building a brand that is used by 20% of India's D2C Market | Chirag Taneja, CEO - GoKwik | Unstarted

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Chirag Taneja built GoKwik into 1 in 5 D2C checkouts in India. But the path there was a series of bets that didn't work, jobs that didn't last, and one moment in 2020 where the suitcases for Canada were packed and waiting in his living room.

In Episode 12 of Unstarted, Chirag sits down with Avnish Bajaj to talk about what it actually means to keep tinkering, and when tinkering becomes the thing that holds you back.

They get into:

1. What's really important to start a business: idea, capital, or knowledge?
2. Why choosing the right problem matters more than solving any problem
3. The Canada PR that almost happened (and the suitcases that are still in his house)
4. Probabilistic thinking, and why "generate choices" beats "make decisions"
5. Should you have a co-founder you don't already know?
6. How he thinks about ESOPs, the size of the pie

Unstarted is a Z47 series. For founders, by founders. New episode every Thursday.

We are excited about the innovation and growth opportunities in this sector.

If you are considering building in the footwear space, we’d love to chat.
Drop us a line at consumer@matrixpartners.in

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