Matrix Partners India invests in Enhance

Kolkata, India '“ December 4, 2012: Matrix Partners India announced today that it has picked up a significant minority stake in Enhance Aesthetic and Cosmetic Studio Private Limited as the sole investor in the first institutional round of equity funding for the Company.  Enhance is a leading provider of comprehensive cosmetology care in India, with services ranging from surgical cosmetology (hair transplant, weight loss surgeries and other enhancements) to non-invasive procedures for cosmetic dermatology.  Enhance has strong emphasis on outcome focused clinical care with highly skilled panel surgeons, contemporary technology, trained support staff and world class patient centric care experience.  Enhance started operations in Kolkata and now has expanded to four centres including Delhi and Mumbai.  Enhance is led by Dr. Manoj Khanna, a pioneer in hair transplant and weight loss surgeries and the trusted cosmetic surgeon of many celebrities in India across the film and cricketing fraternity, including several past and present Bollywood and regional stars, commentators and cricketers.

"Enhance began with a dream of providing end to end cosmetic surgery care.  At Enhance, we provide all invasive and non-invasive care for cosmetology '“ hair transplants, liposuctions, tummy tuck, body enhancements, cosmetic dermatology, laser hair removals and all other modern advancements in cosmetic care.  Surgical outcomes have been our focus from day one and we will continue to stand by it.  Our goal is to build the first holistic cosmetology services brand in India and the partnership with Matrix will enable us to move faster given their strong background in healthcare services' said Dr. Manoj Khanna, Founder of Enhance.

Immediate expansion plans for Enhance include expanding its footprint across metros with more centres of surgical excellence.  In the next five years, Enhance plans to be a pan-India network while retaining its focus on outcomes and quality patient care.  Enhance is in the process of ramping up teams on both the clinical (Cosmetic and Derma Surgeons) and management fronts and also announced the appointment of Mr. Sanjeev Mahajan as CEO of Enhance.  He was most recently the CEO of Spice Hotspot.  Commenting on the occasion, Mr. Mahajan said "Enhance is a unique opportunity for me to build a leading brand in one of the fastest growing consumer sectors in India.  In Enhance, I endeavour to create a true market leader building on its focus on clinical outcomes and customer experience.'

"Dr. Manoj Khanna has done pioneering work in bringing world class cosmetic care to India and has the vision to build a well renowned institution.  We believe that the cosmetic surgery and dermatology sector is at an inflection point driven by growing customer demand, standardization of processes and supply of quality medical infrastructure and are privileged to be associated with Enhance.  We have an important franchise in specialty healthcare services and it is a delight to announce the 4th investment in this sector' said Avnish Bajaj, Co'“founder & Managing Director, Matrix India.

About Enhance Aesthetic and Cosmetic Studio Private Limited:

Enhance Aesthetic and Cosmetic Studio Private Limited is a leading provider of cosmetology care in Kolkata, Delhi and Mumbai.  Services provided by Enhance are hair transplant, weight loss surgeries and other enhancements in breast, face and others.  It has also recently ventured into cosmetic dermatology with high end equipments and a team of experienced derma surgeons to cover all cosmetology care under one roof.  Enhance prides on world class outcomes resulting from a panel of super specialists, extensive support staff training and high end medical infrastructure.  Enhance has a team of dedicated surgeons, led by Dr. Manoj Khanna, a pioneer in hair transplant and other cosmetology procedures in the country.  He is a MBBS, MS, M.Ch (Plastic Surgery), DNB (Plastic Surgery), FICS (USA) and Fellow (Cosmetic Surgery, USA) along with being a speaker and chairperson of several professional and industry bodies both past and present.  Enhance is currently the privileged partner in hair and skin for Femina Miss India. More information is available at www.enhanceaestheticstudio.com

About Matrix Partners India:

Matrix Partners India is an investment firm with INR 3,000 crore under management.  The firm invests in companies targeting the Indian consumer market at the seed, early and early growth stages with initial investments ranging from INR 1 crore to INR 75 crore.  The firm has invested in several market leading companies including Centre for Sight (eye care), Cloudnine (maternity and infant care), Mewar Orthopaedic Hospitals (orthopaedic care), Muthoot Finance (gold loan NBFC), Quikr (online classifieds) and Tree House Education (pre-schools) among others.  Matrix Partners has a global network of funds investing in the US, China and India with US $3 billion under management.  Further information is available at www.matrixpartners.in