Matrix Partners India leads investment in Olacabs

Bangalore, India - November 14, 2013: Matrix Partners India today announced that it has acquired a significant minority stake in Olacabs, India's leading aggregator of car rental and point-to-point cab service operators. Matrix along with the existing investor Tiger Global Management, co-invested in the second institutional round of equity funding for the Company. Olacabs will use the funds to expand its operations to newer markets and to deepen its technology and analytics expertise.

"We are excited to bring Matrix Partners India on board along with Tiger Global as key investors. Matrix as a partner has a portfolio of high pedigree investments and rich experience in emerging markets. Combined with the rich global expertise of our existing investor Tiger Global, this partnership gives us the support and resources to grow rapidly at the pace we intend to. We will continue to create substantial value for our customers in terms of the Ola experience, as well as for our drivers and operators by helping them buy their own cars and improve business for them, thereby nurturing micro-entrepreneurship.'said Bhavish Aggarwal, co'“Founder and CEO of Olacabs.

"Ola is leveraging technology to revolutionize ground transportation and is aggregating the highly fragmented cab and car rental market - one of the large travel verticals yet to be organized in India. It is our privilege to be associated with Bhavish Aggarwal and Ankit Bhati, the co-founders of Olacabs, who have built a scalable platform for online cab bookings. This platform provides a public utility by allowing Indian consumers to experience a safe, comfortable, standardized service offering at transparent and competitive prices.' said Avnish Bajaj, co-Founder and Managing Director, Matrix India.

Founded in January 2011 by two IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola aims to change the largely fragmented and inefficient car rental market by integrating technology both at the supply as well as demand side, in order to offer a seamless and predictable travel experience. Ola is the first service to offer an iPhone and Android mobile app that not only books a cab, but also helps customers track their cab in real-time. Currently, well over 30% of Ola's bookings come through its mobile app. The Olacabs app for drivers acts as an in-car navigation cum fare device. On the supply side, the Company deeply analyses GPS / customer travel data and uses complex algorithms and analytics developed in-house, to derive consumable information that is used for inventory management, demand estimation and route planning. Ola conducts regular car audits, driver training and sensitization sessions to ensure standardized service delivery and customer delight. Olacabs currently has over 6500 cabs on its platform and operates in 5 cities '“ Delhi-NCR, Mumbai, Pune, Bangalore and Chennai.

About Olacabs:
Olacabs is India's largest aggregator of car rental and point-to-point cab service operators. Olacabs integrates car transportation, be it point-to-point services within a city, hour-based rental services or outstation travel, onto a technology platform, ensuring convenient, transparent and quick service fulfillment for the customer. Customers can access Olacabs on the web, through their mobile apps or through a customer service center. Olacabs currently operates in Delhi-NCR, Mumbai, Pune, Bangalore and Chennai. To know more, please visit: www.olacabs.com

About Matrix Partners India:
Matrix Partners India is an investment firm with INR 3,000 crore under management. The firm invests in companies targeting the Indian consumer market at the seed, early and early growth stages. The firm has invested in several market leading companies including Quikr (online classifieds), Limeroad (social shopping for women), Stayzilla (online hotel bookings), Verse/NewsHunt (mobile publishing), U2opia (social mobile apps), Mswipe (mobile POS), Centre for Sight (eye care chain), Cloudnine (maternity and infant care chain), Mewar Ortho (orthopaedic care chain) and TreeHouse Education (preschools) among others. Matrix Partners has a global network of funds investing in the US, China and India with US $3 billion under management. Further information is available at www.matrixpartners.in