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Vineet
Kanabar
Vineet has over a decade of experience in leading digital and content marketing teams. He brings a wealth of expertise in zero-to-one-to-scale marketing journeys, building high-functioning marketing teams, and helping craft award-winning campaigns. He believes that great marketing comes from deep empathy for consumers, a strong grasp of culture and the ability to codeswitch between business & creative, turning marketing strategy into compelling storytelling that drives brand growth & business impact. Vineet is the host of the business of entertainment podcast, Story Tellers & Story Sellers.
Vineet's mantra is “Strategy is 80% Execution, and Execution is 80% People”
Journey
Recognised by the Guardian as a Content Marketing Star, and by CMO Asia as one of the most influential content marketing leaders, Vineet has a decade of experience leading media & creative marketing teams at start-ups, large agencies and consumer brands.
Before joining Z47 (fka Matrix Partners India), Vineet ran the music culture & content marketing teams at Spotify, innovating industry-leading playbooks for music, podcast, fandom and community marketing. He served as the business head for the Wavemaker Content team in Mumbai, driving revenue growth for 2nd largest media agency in India. Prior to that, Vineet served as the Head of Marketing at digital content pioneers, The Viral Fever, leading social, performance, PR and brand teams. He started his career consulting for the Government of Gujarat on communications & technology projects.
He’s an alumnus of VNIT, Nagpur and MICA.
