The podcast for founders who haven’t fully started, or have, but aren’t sure.

Sanket Shah started thinking about business at 17. His first idea was putting ads on Mumbai auto-rickshaws. The government said no. He pushed through years of effort, approvals, and meetings, and got four rickshaws approved.

Harsh Jain built Dream11 from a family business detour and a love of fantasy football into a company that reached 300 million users. Then PROGA happened, and brought the business he'd spent 17 years building to a halt.

Utkrishta Kumar built India’s first just-in-time fulfilment network at 27, helped scale Meesho through a major pivot, then left before the IPO—not because he had to, but because not starting felt riskier than failing.

Anil Goteti left McKinsey after one year, carried a US loan back to India, built a startup and shut it down — then found product-market fit with Scapia. Not the highlight reel. The real thing. Every wrong turn counted.

Romita Mazumdar, founder of Foxtale, wasn’t always building a standout brand—before that, a banking desk that misread her, a VC role where she felt invisible, and a dinner question she couldn’t answer the “right” way.

Z47 founder,Avnish Bajaj has known Aman for over 20 years - since before boAt, before Shark Tank, before any of it. He knows that's not the truth. That's exactly why he invited him on Unstarted.

From Bharatpur to HBS and back — Ahana on building India's healthiest snack brand through resilience, a ₹170Cr pivot, and the quiet belief of a mother who refused to set limits.

From VC skeptic to conviction-led founder — Revant on the 4-year journey everyone around him saw before he did.