The " Thin Edge of the Wedge'' strategy

Every founder starts a business to attack a certain market, but what is that 1 use case your business offers that will cut like a knife through butter and get you the desired adoption? This approach, more commonly known as the “thin edge of the wedge”, plays an instrumental role in creating virality and driving high growth at the early stages – tune in to find out how Avnish Bajaj, Founder, and MD at Matrix Partners India, thinks about it.