If you’re a founder working to solve for an underserved market in unsecured lending, this episode is required listening! Vikram Vaidyanathan and Anish Patil trade trendlines in unsecured credit landscape, and highlight four key insights that underpin the Z47 thesis for this sector.

👥Solving for Under-served Market Potential
Borrowers with low, but stable incomes and good credit culture have been under-served by traditional lenders, presenting an opportunity for new lenders.  

🗂️Forecasting with Robust Payments Data
The evolution of UPI, account aggregators, and GST has streamlined underwriting, enabling precise borrower profiling, and accurate cash flow estimation, all of which allows lenders to tailor financial products.

🤳🏽Why A Phy-gital Approach Is Optimal
Digital tools enable fraud prevention, enhanced risk assessment and monitoring, while physical presence helps build trust and strengthen operations.

🌏Financial Inclusion & Strong Credit Demand
Improved infrastructure, steady GDP growth, and better law & order, especially in northern states, have opened new credit markets. Strong credit demand and smoother operations have made previously underserved areas more appealing to lenders.