Z47
October 3, 2023

#IPO Learning 10: Why share matters in consumer brands

Avnish Bajaj
Founder and Investor
Rajinder Balaraman
Managing Director

•Differentiation and niches translates into share

•Entering a market early and capturing share of voice and share of mind builds a moat

•New brands have to invest that much more to get consumers to switch

•But when larger players enter as the niche expands, can the early entrant fend of competition is the key question

•Is their enough defensibility in the model or will some businesses stay perennially subscale is unclear

•Share therefore matters more in consumer brands, larger the better

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IPO

#IPO Learning 10: Why share matters in consumer brands

Avnish Bajaj
Founder and Investor
Rajinder Balaraman
Managing Director
Article

•Differentiation and niches translates into share

•Entering a market early and capturing share of voice and share of mind builds a moat

•New brands have to invest that much more to get consumers to switch

•But when larger players enter as the niche expands, can the early entrant fend of competition is the key question

•Is their enough defensibility in the model or will some businesses stay perennially subscale is unclear

•Share therefore matters more in consumer brands, larger the better

We are excited about the innovation and growth opportunities in this sector.

If you are considering building in the footwear space, we’d love to chat.
Drop us a line at consumer@matrixpartners.in

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