•Typically big businesses are simple businesses

•If investors don’t understand your business you will not get a good valuation

• Good business needs to be understood first before it can be called a good business

•Storytelling is important. How are you different ? What is the narrative ?

•Cut out lots of jargon, acronyms and complexity to explain your unit model

•Warren Buffet’s annual report 2007 – focus on page 6 and 7

•Warren Buffet’s annual report speaks about what makes a business good great or gruesome

•Among other things business model simplicity is everything